On The Fly

A GRaduate School Project

Project Highlights: Figma, Wire-framing,
Mid/Hi-Fi Design, Branding

Provides live geotagging during a flight for airplane passengers directly on the airplane window, as well as on a phone app. During the flight, geotagging points out landmarks and other information for users, making the flight more enjoyable, and insightful.

Project Scope
& methodology

Project Steps:

Digital Narative
Mid-Fi Prototype
Usability Testing
Hi-Fi Prototype
Logo and Style guide

Step 1

Digital Narrative

Consists of sketches, personas, mood-boarding and design scenarios.
This will identify key data used to launch the prototyping phase of the product.

Step 2

Mid-fi Prototype

Below are prototypes of some of the earliest iterations of the product. Within this phase, we aim to create a “first guess” based on what we know. In this stage, the navigation is the focus. The design element details are kept light in order to focus on the product’s function.

Airplane Window Prototype

Mid-Fi Plan Prototype

Iphone PhonePrototype

Mid-Fi Phone Prototype

Step 3

Usability Testing

In terms of these research questions, our goal was to identify proposals for improving the UX process. We had to consider the fact that Agile software development was usually iterative. This means that after each iteration, there is the possibility of improving the UX process.

For usability testing, we set out to record a respectable amount of candidates for testing. Here is a glimpse of some of the questions that were asked:

Do you travel frequently?
How often do you fly yearly?
On a scale of 1-5, how bored do you get on a plane?

Test Script Link

Step 4

Hi-fi Prototype

Analyzed data supplied by usability testing is then fed into a
Hi-Fi prototype. At this stage, the design is ready to be internally reviewed by the stakeholders in order to be approved for funding. While we may
think we have all questions answered at this stage; iteration is
always welcomed.

Airplane Window Prototype

Mid-Fi Window Prototype